In 12th place, the Goldfish cracker mascot Finn made his debut in 2005.Some of the most successful characters in American marketing have smiled at us from product labels for more than a century like Mr.Peanut, who was introduced in 1916, the Sun-Maid girl in 1915, or the Quaker Oats man in 1877.Theres a reason for product mascots staying power: They work.
Coloring Book Kids Joe Camel Koozie Edition Cracker Mascot FinnWe may associate them with fond childhood memories, like Tony the Tiger saying Theyre gr-rr-reat during Saturday morning cartoons. Or they may cheerlead us through tiresome tasks; mopping and scrubbing seem less tedious with Mr. Clean by your side. Switching insurance companies isnt nearly as daunting when a cute lizard with a British accent assures you it will only take 15 minutes. Some evolve and endure, while others either never connect with the public at all or quickly fade into obscurity. The results yielded fascinating insights into marketing successes and failures, the characters that matter most to different generations, and mascots that are most often mistakenly linked with rival brands. Mascots that hit the mark To learn which mascots are most memorable, our researchers showed people images of characters (stripped of any text) and asked them to identify the brand. There were no hints or multiple-choice options just a blank line. With 82 mascots and 1,630 participants, it took a while to sift through all those answers, but here is what we discovered. Of all the mascots we tested, she came out on top; 95.6 of the study participants were able to correctly identify the green mermaid with Starbucks. In second place, Colonel Sanders was identified by 95.1 of respondents as the mascot for KFC. The logo, introduced in 1952, was based on the real-life founder of Kentucky Fried Chicken. The colonels serious expression has become more jovial and his white linen suit jacket has been covered by a red cooks apron. But the white hair, goatee, glasses, and Southern-style string bow tie have remained. At the other end of the scale, only 5.9 of participants recognized Coco the Monkey from Coco Pops. And although the Duracell bunny first appeared in 1973 15 years before Energizer introduced its own nonstop rabbit as a parody only 11 recognized the Duracell bunny compared with 83.6 recognition for Energizers rival version. Food products and restaurants generally enjoy the strongest mascot recognition, trailed by insurance companies and household products. Human spokescharacters arent usually as recognizable as other mascots. Coloring Book Kids Joe Camel Koozie Edition Cracked The ListAlthough most of the characters in the top 20 have been around for generations with an average introduction year of 1964 a few young characters cracked the list. Among the oldies-but-goodies, Ronald McDonald has been repping hamburgers for 56 years. Tony the Tiger has been raving about Frosted Flakes since 1952, and Rich Uncle Pennybags first appeared on Monopoly board games in 1936. However, the GEICO gecko is thoroughly Generation Z: He was introduced in 1999 and ranked third for recognizability among study participants.
0 Comments
Leave a Reply. |